Be Productive, Not Busy
Overview
The success of this campaign was a result of strong collaboration between developers, engineers, and myself. With the objective of driving product purchases, the design played a pivotal role, making it my favorite campaign to date. The collective effort and creative synergy brought about a campaign that left a lasting impact.
Client
- Altium
Tools
- Figma
- Photoshop
Type
- UX/UI Design
- Social Media
- Banners
Role
While I didn't originate the concept of 'Be Productive, Not Busy,' I resonated with the idea of illustrating a stark difference between someone uplifted and happy alongside another individual experiencing frustration and stress. The strategic use of black and white for the latter emphasized the message. Additionally, I took charge of creating a mockup, banners, and a 15-second pre-roll video for YouTube, contributing to the comprehensive execution of the campaign.
Process
The objective was to introduce an interactive element on this page. We opted for a slider with a background that responded to mouse movement, creating a dynamic effect as the image shifted left and right between the two contrasting images.
View ProjectDesign
As with any webpage, design played a pivotal role, and this page was no exception. Convincing customers to make online purchases without the need for direct interaction with a sales representative was crucial. This campaign marked the successful demonstration that such an approach could indeed yield positive results for us.
Revision 2
As the campaign approached its conclusion and engagement began to taper off, I implemented a second revision of the page. In this iteration, I retained the colored image, discarding the black and white version. Additionally, a pop-up banner was introduced to incentivize quicker purchases in response to an impending price change.
Take Away
This campaign marked a significant milestone for me, as I took the lead in creating nearly all the assets. While I typically enjoy collaborative efforts, this project allowed me to explore and contribute extensively, resulting in a successful outcome and an enriched learning experience.
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