Professional Development Course
Overview
This professional development course served as a strategic marketing campaign, encouraging users to invest in our term-based licenses. As a reward for their commitment, participants gained access to exclusive professional training, enhancing the overall value proposition of our offerings.
Client
- Altium
Tools
- Figma
Type
- Landing Page
- Banners
Role
My major task involved conceptualizing a key visual that not only represented our product but also resonated with the essence of the professional development course our users were about to undertake. The challenge was to create a visual that seamlessly bridged the gap between our product and the enriching training experience.
Process
As previously mentioned, the key visual needed to be closely aligned with the professional development course. To achieve this, I collaborated with our technical marketers to secure high-quality images that accurately represented our product. After several iterations, the final design featured a stack of three carefully chosen images, ensuring a visually impactful and contextually relevant representation.
View ProjectBanners
I was tasked with creating owned media banners strategically placed across our website. This phase of the design process was carefully timed to ensure its completion towards the project's conclusion, minimizing the need for any subsequent rework
First Revision
The initial iteration for this page featured conceptual imagery, but after careful consideration, the decision was made to transition towards showcasing product imagery for a more direct and impactful representation.
Take Away
This campaign, while brief, serves as a testament to the dynamic nature of projects and the need for adaptability. It underscores the importance of quickly adjusting course and turning around a project to meet evolving requirements.
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