Tips for Exhibitors
It is important to not just plan how your booth will look or what you will offer at the show but also how you are going to let others know you will be there. We have put together a few tips on how to have the best experience exhibiting with us. We hope you take the time to review this. If all of exhibitors put effort into marketing this event, we will all greatly benefit.
Why Are You Exhibiting?
- To Enhance our image and visibilty
- To establish a presence in the pet community
- To improve the effectiveness of our marketing efforts
- To reach a specific audience
- To practice self-promotion
- To introduce a new product or service
- To recruit volunteers
- To generate leads to adoptions or sales
- To add to our contact list
- To educate the public
Do's and Dont's
- Do: Engage attendees: Tell them how adorable their dog is, stand in front of your booth, actively approaching people.
- Don't: Sit behind your table all day, waiting for attendees to approach you for information.
- Do: Use your phone for sale transactions ONLY if you have square or any other paying softwares.
- Don't: Use your phone to browse the internet or play games. This will deter attendees from engaging with you.
- Do: Try to bring someone to help you run your booth. Running a booth isn't a one man job; when you have to step
- Don't: Try to bring someone to help you run your booth. Running a booth isn't a one man job; when you have to step away from the restroom break or to eat lunch, your organization misses potential clients.
- Do: Run your booth alone.
- Don't: Take advantage of our Exhibitor Lounge! People naturally don't want to disturb exhibitors when they're eating.
- Do: Eat at your booth. By eating at your booth, you're basically shutting it down for your lunch break.
- Don't: Inform Show management of any issues you've noticed or experienced throughout the day. We are there for the
- Do: Inform Show management of any issues you've noticed or experienced throughout the day. We are there for the well being of our Exhibitors and Attendees!
- Don't: Keep show-related problems to yourself.
- Do: Have attention grabbing decorations, enthusiasm and smiles! Just like with any other marketing, the keys is to get the attendee's attention.
- Don't: Have a boring, unfriendly, or uninviting booth space.
- Do: Bring a nice, Professional printed banner to replace your ID tag. It is a great marketing tool for your brand identity. If you do not have a banner or sign please give us a call about one of our promotional packages.
- Don't: Use the ID sign as a banner.
- Do: Market to our attendees year round! This event is a 365 year marketing campaign with the potential to make your investment back right away.
- Don't: Assume the event is just for the weekend.